sữa ông thọ

memories set sail down the sweetened trail

sữa ông thọ is a high-quality vietnamese sweetened condensed milk with a deep bond to the community. its history dates back to before 1975, and has naturally grown into an irreplaceable market staple.

the product plays a vital role in the vietnamese culture: it is a key ingredient in many national dishes and drinks, a cherished good that past generations worked hard to provide for nutritious family meals, and a source of playful invention for vietnamese children before the digital age.

sữa ông thọ embodies beloved childhood memories and the immeasurable love and sacrifices of family, cherished in the hearts of the vietnamese

year

2018

team

ideas & concept: vy mai, tú ngô, tâm nguyễn

illustrator / actor: tú ngô

set decor / sound director: tâm nguyễn

mentor

lii nguyen

the 45th anniversary advertising campaign

to celebrate the 45th anniversary of sữa ông thọ, we created a series of viral clips featuring happy childhood moments. this series highlight the special bond between the brand and vietnamese customers, evoking cherished memories, revisiting the good old days, and reaffirming the brand's irreplaceable place in our hearts.


the 45th anniversary advertising campaign

to celebrate the 45th anniversary of sữa ông thọ, we created a series of viral clips featuring happy childhood moments. this series highlight the special bond between the brand and vietnamese customers, evoking cherished memories, revisiting the good old days, and reaffirming the brand's irreplaceable place in our hearts.


the 45th anniversary advertising campaign

to celebrate the 45th anniversary of sữa ông thọ, we created a series of viral clips featuring happy childhood moments. this series highlight the special bond between the brand and vietnamese customers, evoking cherished memories, revisiting the good old days, and reaffirming the brand's irreplaceable place in our hearts.












©2025 vy mai. all rights reserved

©2025 vy mai